My goal is to simplify your life by ensuring your money works efficiently for you.
Book an appointment to turn your money into a growth engine—faster than you can imagine.
In investments, it’s important to choose not just a good option, but the best one available.
My thinking has established me as a key reference at DooPrime, one of the most prominent firms in the sector. Here, I have closed significant deals and assisted dozens of large investors in achieving their financial goals.
Who is Johanna Serna?
I am an economist who graduated from Universidad Santo Tomás in Colombia. I hold a Master’s Degree in Finance and Financial Management from EUDE University in Madrid, Spain. My background includes experience in banking, stock market investments, trading, and investment fund management.
My experience enhances your strategy.
To ensure the security and peace of mind of my clients: I do not personally raise capital and never receive investments in my own accounts. For maximum security, my clients open their private accounts directly with fully regulated companies.
My approach is unique and personalized, designed specifically for you, using proven products.
Unlike many others, I do not sell promises. Instead, I provide investment strategies tailored to your risk tolerance and individual needs. Through partnerships with regulated companies, I offer both fixed and variable income options to help you diversify your investments profitably.
I also recommend accessing institutional traders who have extensive experience in financial markets to ensure your money is protected while generating attractive returns.
We understand that many questions arise when making financial decisions, so we have compiled the most common ones. Here, you will find clear and straightforward answers to help you start your financial empowerment with confidence.
I turn your financial goals into achievable realities.
By using customized strategies and innovative tools, I provide access to fixed income and equity products, along with a trading algorithm designed to maximize your returns.
Together, we will create a portfolio that balances stability and growth, ensuring your financial peace of mind.
I assess your objectives and risk tolerance to develop diverse strategies, balancing growth opportunities with safer options like fixed income. Additionally, I collaborate with well-regulated and trustworthy companies.
I integrate my financial expertise with innovative tools, including a trading algorithm designed to maximize results, as well as partnerships with institutional traders. My approach is highly personalized and tailored to your specific goals.
I conduct a thorough evaluation of your financial profile, your short-term and long-term goals, and your risk tolerance to create a personalized strategy tailored to your needs.
I firmly believe in a holistic approach to wellness. I have seen time and again that while finances ensure economic stability, health is essential for enjoying the benefits of your investments.
To begin, please schedule an initial consultation to assess your needs. After that, I will create a customized action plan tailored to your goals.
Entrepreneur
Her proactive approach and problem-solving skills have made the collaboration process smooth and efficient, significantly benefiting the growth and support of my investors. Shw not only focuses on achieving results but also on building solid relationships based on trust and his tangible outcomes.
Investor
I highly recommend Johanna Serna and the Doo Prime team to anyone in need of reliable, expert, and dedicated support in the finance sector. With their assistance, you can be confident that you are in the best hands to achieve your goals..
SME owner
Schedule an appointment and discover how we can turn your investments into a safe and prosperous future.
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Working with Johanna Serna as a business consultant specializing in equities at Doo Prime has been an exceptional experience. Her professionalism, extensive market knowledge, and personalized attention are unmatched. From our first interaction, she demonstrated a genuine commitment to my success as a client. She provided me with valuable tools, strategies, and support to maximize the potential of my portfolio.